Sales and Marketing Specialist
September 2016 - April 2018
As the Sales and Marketing Specialist at DroneDeploy I am responsible for the creation of our demand generation program. I work cross-functionally with marketing, sales, and product to build a robust growth program.
I build and scale our inbound and outbound demand generation programs, while creating ad hoc, full lifecycle ROI reports across each channel. I plan, lead, and execute campaigns and programs across digital media, email, and paid ads. Our lead segmentation, lead, scoring, and SEO management is built using a highly integrated HubSpot and Salesforce platform.
Significant Achievements Include:
Grew webinar attendance to 2100+ registrations
2.5x organic search traffic in a quarter
Increased signups by 250%
Grew sales pipeline by 32% (average month-over-month)
Grew self-serve revenue by 22% (average month-over-month)